This year’s study marks the first time Habitat for Humanity has been recognized as a top ranked brand in its category.
“We are deeply honored by this award and the public opinion that informs it. Each day, Habitat volunteers and sponsors worldwide partner alongside families in need of a safe and decent home to help them build a path out of poverty,” said Jonathan Reckford, CEO of Habitat for Humanity International. “We believe this award provides great validation that our vision of a world where everyone has a decent place to live is shared broadly by both our supporters and the American public.”
The announcement by the Harris Poll comes at a time of immense growth for the global nonprofit housing organization. During its 2014 fiscal year, Habitat for Humanity served more than 300,000 families — about 1.6 million people in more than 70 countries — through home construction, renovations and critical home repairs or increased access to improved shelter through products and services. Founded in 1976, Habitat’s global mission is made possible thanks to the hands and hearts of more than 2 million volunteers and the financial support of its many generous donors.
Harris Poll’s EquiTrend® study is based on the Brand Equity Index, which is comprised of three key factors—familiarity, quality and consideration—that result in a rating for each brand. For this, the 27th annual study, more than 38,000 Americans assessed more than 1,400 brands across 148 categories.
Visit harrisinteractive.com to read more about the Harris Poll EquiTrend® study.